Opportunities in Down Times?

My previous entry applies to large, conservative organization that is truly closed to new ideas and just trying to keep their head above water. Let’s not kid ourselves…unfortunately, they are out there. For those braver and more entrepreneurial souls, by all means take now as an opportunity to help sell how we can make things better internally, which may include different technology.

Some companies may have made very short-term decisions in their recent RIFs that may come back to haunt them. In a year, they may find themselves scrambling to locate good talent to help position themselves well in the new marketplace.

If you have leadership that will listen, then by all means pitch social technology as a means of engaging surviving talent – posing yourself for the great recruitment adventure to come as well as positioning your products and services within the marketplace.

If you’re looking to stretch your dollar, then borrow public social tools for now until you can procure something more sophisticated if that’s needed. If the lawyers don’t allow you to do that, then it’s time for all Learning and Knowledge Professionals to become sales professionals. We want to stay afloat but occasionally waves come by and we need to have a sea-worthy craft to ride them out. If your craft is 10 years old and not sea-worthy, then negotiate for small, trial implementations to prove their value.

Now, if we put our neck on the line for wish list items like this, then we MUST bribe, persuade and cajole our test groups to use the heck out of these tools so not only do we get to keep them but we get to expand them when the waves start to diminish.

We all have an inner Salesperson. We sell everyday, don’t we? We may not make any revenue or claim more marketshare but we seek something more important – mindshare. I’ll never forget the first time I heard that term…almost 10 years ago. It struck a deep chord with me. YES! That is what I sell – getting people to agree with my ideas

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